16 - What to Look for in Speeches (as the Audience)

Writing and  Delivery Elements

Introduction

• Strong attention getter

• Credibility Statement

• Address audience’s WIIFM – (What’s In It For Me)

• Thesis Statement/Purpose Statement

• Preview (list points to be covered)

Transitions

• Internal previews, internal summaries, movement from idea to idea

• Signposts – numbers, letters, etc

Evidence

• Examples

• Stories

• Data/Statistics

• Source citation – validation, credibility of sources cited

• Compare/Contrast

Language Use

• Vivid

• Imagery/Connotative

• Descriptive

• Rhythm/language & writing

• Appropriate

• Creative

Conclusion

• Signal

• Summary of concepts, points, ideas

• Strong clincher/ending

Audience Engagement

• Personable

• Passionate

• Rhythm

• Energy